By: VentureHow Staff Writer
Updated on: May 19, 2021
The VentureHow Small Business Naming Guide is a comprehensive resource for entrepreneurs on how to find a perfect name for their temporarily small but with big dreams new business. Naming a small business an important decision as the entire identity of a company relies on the name. And building an identity for a small business is rather time-consuming and expensive proposition. Of course, while finding the right name is important, it pales in light of the other weightier decisions a startup entrepreneur or a small business owner has in front of them.
The VentureHow small business naming guide has various sections, and you can feel free to jump to any of the sections directly.
Once upon a time, a business name was mostly the family name of the founder along with a suffix – Joe Blow’s small business name might have been “Blow and Brothers,” and Jane Doe’s small business name might have been “Doe and Co.” But we live in different time and age now and finding the right name to reflect the vision of the owner and incorporate the potential future direction is important.
While William Shakespeare’s words in Romeo and Juliet,”A rose by any other name would smell as sweet,” may be true for the flower, the names of company’s are another matter.
For example, “Doe’s Chiropractic” is good enough if the business is local and Jane Doe’s persona and personality are essential to the success of her main street business. What if Jane Doe’s vision goes beyond making a living as a healthcare professional providing chiropractic services, and includes creating a franchise operation to take the concept nationally (or globally)? If so, a business name like Doe’s Chiropractic may be limited and instead of a more generic and scalable name like “Better Bones” may fit the bill.
In addition to the growth aspirations and future vision, in today’s online and mobile world, “findability” has become a difficult task and hence the right name helps in that regard as well.
And there is also a psyche and mindset related factor about the small business names. Some names evoke a feeling of positivity, growth, and at times a sense of success and invincibility that can portend well for the actual conduct of the business.
How should one name a small business? Here are a set of guidelines to consider when you are thinking about naming your startup. Sometimes, an entrepreneur goes against the grain and blazes a new trail. And same about the names. The ideas here are for the 99% of us and if you are the 1% none of these guidelines may apply to you.
Here are nine characteristics for your consideration as you consider finding that awesome business name for your entrepreneurial venture.
Most entrepreneurs struggle with the challenge of naming a small business. You are not alone. It is tough naming a small business that is catchy, memorable, unique, and long-standing. The best practices and top tips will help set the right framework to think and pick a name for the small business.
Naming a Small Business – Ten Tips for a Catchy Name
If you are starting a new business and thinking of naming your company brilliantly, it will behoove you well to look at some best company names in the history. Your little dream may or may not make it, and even if it does, it may not make the Fortune 500. However, learning about the best company names may give you the right inspiration to look for the best possible name for your small business.
“When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase “leg godt” – “play well.” He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, “lego” is also the Latin word for “I assemble” – and therefore completely appropriate for the modularity of the company’s later invention, the LEGO brick.”
― Christian Humberg
Mind you that the selection of the best company names is historical revisionism, done in retrospect. As they say, hindsight is 20:20 and winners create and rewrite the history. If any of these companies were relegated to the trash heap, then we may not be talking about how amazing the founders are to name their businesses so awesomely.
All said, here is our subjective opinion of the best company names in history.
There are many other brands and firms which may belong in the best company names list. But these are some of our favorites among the best company names.
Sourcing small business names from external parties comes in handy when you need help in finding unique and catchy small business names. Sometimes one can think long and hard ask friends, family, and associates, but often without some help, it is hard to conceptualize the catchy business name we all want for our small business enterprises. So if you have concluded that thinking up a small business name is not easy and you need help, look no further.
It is easy to agree with the core tenets of what makes a good business name for a small business. A company name for small business has to be short, creative, memorable, unique, and preferably descriptive of the nature of the firm.
Options for Sourcing Small Business Names:
Sourcing Small Business Names from Readymade Business Name Lists: Many websites offer readymade small business names lists. They are of varying levels of quality and price range. Sometimes, it may be prudent to thru a few of these to evaluate which ones resonate with your personal preferences and have relevance to your proposed business venture. Typically, many of these small business name sites offer some freebies and also list prices for most names.
An entrepreneur can search, browse, and filter names based on a variety of categories and options. For example, the number of letters in the name allows you to look for 4-letter or 5-letter or 6-letter names. Categories are often the types of business.
A company name for small business has to be short, creative, memorable, unique, and preferably descriptive of the nature of the firm.
Here is a very short list of providers who offer readymade business names (not in any order of priority). Please search for additional business name list providers.
Novanym – A U.K. based small business company name list provider.
Brandroot – A marketplace for small business names.
Brandlance – A readymade provider of small business names.
BrandBucket – Another readymade small business name list provider
Crowdsourcing Small Business Names:
If a pre-created or curated list of names is not your cup of tea for sourcing small business names, you can crowdsource the company name from a variety of sources. The way these services work is you create an account, describe what you need (domain name, business name, brand name, or a combination thereof) and the freelance naming experts will go to work for you. Depending on the service, and the relative difficulty of your niche and expectations, there may a few dozen to a few hundred names in a matter of days or a week. The prices vary, and of course, the quality varies. But sometimes, what you pay versus what you get is not commensurate as you can find a fantastic name from all the clutter.
Here are a few small business name crowdsourcing sites:
Another creative avenue is for putting Amazons’ millions of minions to work for you to come up with a small business name is the Amazon Mechanical Turk.
A company name for a small business has to be short, creative, memorable, unique, and preferably descriptive of the nature of the firm.
Brand or Company Naming Services:
While these days everyone seems to be doing everything, here are a few firms that take a brief from you and then provide the company/brand name for your small business. Some of them could be expensive.
Automated Company Name Generators:
Another genre of providers for sourcing small business names is the automated company name generators. Typically, you will be able to set up a keyword or keywords and then a character limit and be able to see thousands of combinations and derivations ranging from the inane to the inventive small business company names. Here are a few automated small business name generators.
Picking legally compliant small business names is not a choice, but a mandatory requirement unless a small business intends to run afoul of the law. Each country, state, and a city will have their own rules and laws governing what norms govern the names. For example, here is what California business name guidelines state. Another example from British Columbia about how to title a business. And Hawaii. And there are trademarks and service marks that also constrain what small business name you pick.
So, as an entrepreneur with a gleaming idea and dreams of success, you will need to make sure you are compliant with applicable laws and rules that govern business names. It may be better to consult your attorney or your accountant who may be more familiar with the rule book.
Here are a few things that you can do – all the better if you have an accountant or an attorney to assist you.
Some firms had to change the name due to trademark trouble.
Mondo CEO and founder Tom Blomfield told Business Insider: “Fundamentally there’s a trademark challenge here and the solution to that is we’re going to have to change our name. We think we can keep most of the branding and the logo but the name will have to change.”
Whether or not your business immediately requires a website and an online presence, it may be a good idea to search whether or not the name you want is available. Obviously, given the millions of domains that are in use or are parked, you will know whether you can get a domain name that represents your business name. You may have to compromise as finding names is extremely difficult.
In summary, we close the small business naming guide with a list of do’s and don’ts.
Dos:
Don’ts:
All the logos and names are trademarks and properties of respective companies included in this best company names list.
Please do your due diligence before picking any of the sites or services mentioned in the small business naming guide.
The information provided in the small business naming guide is for informational purposes only and should not be construed as legal, tax, or financial planning advice.
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