Made to Stick by Chip Heath and Dan Heath

By: A Staff Writer

Updated on: Jul 02, 2024

Made to Stick by Chip Heath and Dan Heath

The Heath brothers explore why some ideas stick while others don’t, offering principles for creating compelling messages.

Key Takeaways:

• • SUCCES principles: Simple, Unexpected, Concrete, Credible, Emotional, Stories.
  • Creating sticky ideas and messages.
  • Finding the core message.

Why Read: Helps entrepreneurs craft compelling marketing and brand messaging.

Amazon URL: Made to Stick

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