Why would anyone pay for that?
By: A Staff Writer
Updated on: Jul 05, 2024
Oh, you mean the thing that’s about to revolutionize the world? Just you wait.
The Comeback Story:
Remember the Pet Rock? In 1975, Gary Dahl sold millions of smooth stones in cardboard boxes, each with a care and training manual. It was a ridiculous idea, but people loved it. Turns out, sometimes the most absurd ideas tap into something unexpected in the market.
Context is Key:
- Could there be a grain of truth? Maybe your offering needs a clearer value proposition. Does it solve a real problem? Is it unique enough? Be honest with yourself, but don’t let doubt paralyze you.
- Are they your target audience? Consider who’s asking. If it’s not your ideal customer, their opinion might not matter.
- Time to get creative. Use their skepticism to fuel your marketing genius.
Turn It Around:
- Embrace the absurdity. If your idea is truly out there, own it! Use humor and creativity to make it irresistible.
- Highlight the value. Clearly articulate how your product or service solves a problem, makes life easier, or brings joy. Focus on benefits, not just features.
- Create a buzz. Generate excitement through social media, influencer marketing, or even a little controversy.
- Offer a free trial or sample. Let people experience the value firsthand. Once they’re hooked, they’ll be happy to pay.
- Build a community. Create a loyal following of customers who love your product and will spread the word for you.
The Last Laugh:
When your once-mocked idea becomes the next big thing, you can send those naysayers a “thank you” note (maybe include a Pet Rock for old times’ sake).
Remember, some of the most successful businesses started with ideas that seemed crazy at first. Don’t let anyone else’s limited imagination dictate your success.
For more ideas, inspiration, and innovative tips, or help please visit https://www.venturehow.com