Data-Driven Storytelling: Persuade with Numbers

By: A Staff Writer

Updated on: Jul 09, 2024

Data-Driven Storytelling: Persuade with Numbers

Want investors? Better funding? Loyal customers? Numbers tell the story better than hype.

“We’re amazing, trust us!” isn’t a compelling pitch. Data makes your case ironclad.

• Visualize your wins: Charts and graphs are easier to digest than spreadsheets.
• Focus on impact, not features: Investors care about ROI, customers about outcomes.
• Show progress: Growth over time is the most exciting metric.
• Make comparisons: How do you stack up to competitors, industry benchmarks, etc.?
• Simplify complexity: Don’t overload with jargon, highlight the key takeaways.
• Use data ethically: Be honest about what the numbers actually say.

What’s the most persuasive data point about your business?

Update your pitch deck, marketing materials, etc. to include your strongest data points.