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Numbers Not Your Thing? Here’s Why Analytics Still Matters

Numbers Not Your Thing? Here’s Why Analytics Still Matters

By: A Staff Writer

Updated on: Jul 09, 2024

Numbers Not Your Thing? Here's Why Analytics Still Matters

Numbers Not Your Thing? Here’s Why Analytics Still Matters

Even if you hate math, there’s an analytical approach that works for you. It’s about understanding, not spreadsheets.

Many entrepreneurs think analytics is just for “numbers people,” leaving them to make decisions blind.

  • Financial health checkup: Profitable on paper doesn’t mean you have cash flow – understand the why behind the numbers.
  • Customer analysis: Who’s buying, who’s not, and why? Impacts your whole business model.
  • Problem-solving mindset: When things go wrong, ask data-driven questions to get to the root cause.
  • Spotting the unnoticed: Data can reveal hidden opportunities you’d miss with gut feeling alone.
  • Simple tools go a long way: Even basic website analytics can show what’s working, what’s not.
  • It’s a skill, not a personality type: Practice makes analyzing stuff less scary.

What’s one business decision you wish you had better data to inform?

If you don’t currently, start tracking ONE simple data point in your business.