The Gentle Art of Persuasive Communication
By: A Staff Writer
Updated on: Jul 11, 2024
The Gentle Art of Persuasive Communication
Sleazy sales tactics backfire. Build genuine connection, and closing deals becomes easier.
We think persuasion = talking people into things. Actually, it’s about aligning your offer with their needs.
- Listen more than you talk: Uncover their true wants/fears, tailor your pitch accordingly.
- Ask, don’t assume: “What’s the biggest challenge you’re facing with X right now?” is persuasive gold.
- Enthusiasm is infectious: If you’re not excited about your thing, why should they be?
- Know your audience: A pitch for investors sounds different than a pitch to casual social media followers.
- Urgency done right: Scarcity (“Limited time offer!”) works, but build trust first so it’s not scammy.
- Become an expert: When people see you as an authority in your field, they trust your recommendations.
Where do you go to learn more about your ideal customer/client?
Give someone a genuine, specific compliment today. Notice how it opens up the conversation.