Why Empathy is Your Business Superpower
By: A Staff Writer
Updated on: Jul 11, 2024
Why Empathy is Your Business Superpower
It might sound fluffy, but empathy leads to better products, happier customers, and a stronger bottom line.
We get so focused on our own vision, we lose sight of the people we’re actually serving.
- Solve real problems: Empathy uncovers pain points your market actually cares enough to pay to fix.
- Build loyalty: People buy from brands they feel understand them, not just those with the coolest features.
- Anticipate needs: Empathetic design makes your product/service intuitive before the customer even asks.
- Stronger marketing: Messaging that speaks to your audience’s heart, not just their head, yields more conversions.
- Conflict resolution becomes easier: Understanding the other person’s perspective helps find solutions, not fights.
- Attract the right talent: Team members and partners who share your empathetic values leads to better outcomes.
Describe a time when a company truly “got” you as a customer.
Pick one upcoming customer interaction (phone call, email, etc.). Make it your goal to understand their problem even better than they do.