The Worst Assumption I Ever Made: My Product Would Sell Itself
By: A Staff Writer
Updated on: Jul 13, 2024
I believed that my product’s inherent value and uniqueness would naturally attract customers without much effort.
Why I was Mistaken:
- Need for Awareness: No matter how great a product is, potential customers need to be aware of its existence and benefits.
- Value Proposition: Simply having a unique product isn’t enough; customers need to understand why it’s valuable to them.
- Customer Journey: Consumers go through several stages before making a purchase decision – awareness, consideration, and decision. Each stage requires targeted marketing efforts.
What I Did:
- Unseen Value: I launched a revolutionary gadget but didn’t explain its benefits effectively. Without proper marketing, it sat on shelves because potential customers didn’t understand why they needed it. In a crowded market, even superior products can get lost among competitors if not adequately promoted.
Do This Instead:
- Build Awareness: Use various channels – social media, email marketing, PR – to increase product visibility.
- Educate Customers: Create content that explains how your product solves a problem or improves their lives. Use blogs, videos, and testimonials to showcase benefits.
- Engage and Retain: Use customer feedback to improve your product and maintain engagement through loyalty programs and personalized communication.
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