E-commerce Mavens – Are Abandoned carts piling up? Why customers aren’t finishing…

By: A Staff Writer

Updated on: Jul 13, 2024

Abandoned carts mean lost revenue. It’s frustrating to get potential customers to the brink of purchase and then lose them.

How to deal with the problem:

1. 1. Optimize your checkout process: Simplify forms, reduce friction, show shipping costs upfront.
   2. Use retargeting ads: Remind people of the items they left behind.
   3. Exit intent popups: Offer a discount or incentive to complete purchase.

Don’t lose sales at the finish line. Small tweaks to your checkout flow can make a big difference.