Struggling to figure out who your perfect customer actually is? Let’s laser-target your ideal client…
By: A Staff Writer
Updated on: Jul 13, 2024
Trying to market to everyone = marketing to no one. Knowing your ideal customer is key to tailored, effective messaging.
How to deal with the problem:
-
- Analyze existing customers: What are their common traits?
- Get specific with demographics: Age, location, job titles, etc.
- Dive into their pain points: What keeps them up at night?
The clearer your picture of your perfect client, the easier it is to find and sell to them.