PESTEL Analysis

By: A Staff Writer

Updated on: Jul 19, 2024

What: Examines the big picture – Political, Economic, Social, Technological, Environmental, and Legal forces shaping a business’s landscape.

Who: Francis Aguilar is credited with originating the concept.

Why: Helps entrepreneurs spot risks and opportunities they might otherwise miss due to being focused on day-to-day operations.

When: Alongside SWOT, during strategic planning, or when considering expansion.

How:

1. 1. Research factors in each PESTEL category relevant to your sector.
   2. Consider how those factors might change in the future.
   3. Identify where you need to adapt or where there’s potential for growth.