SMART Goals

By: A Staff Writer

Updated on: Jul 19, 2024

What: A proven method for setting effective goals, ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound.

Who: Concept is attributed to George T. Doran.

Why: Increases the likelihood of actually achieving goals, rather than entrepreneurs setting vague or unachievable targets.

When: Anytime you’re setting goals – big or small, business or personal.

How:

1. 1. Run your goal idea through the SMART filter to refine it.
   2. If it doesn’t pass, adjust until it does.