AIDA Model
By: A Staff Writer
Updated on: Jul 19, 2024
What: Classic model explaining the steps a customer moves through: Attention, Interest, Desire, Action.
Who: E. St. Elmo Lewis in the late 1890s.
Why: Reminds entrepreneurs that marketing isn’t a single event – it’s a process to move people along.
When: When planning any marketing campaign, to ensure you have elements addressing each stage.
How:
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- Analyze your existing content/tactics. Do they cover all AIDA stages?
- Design campaigns with the end goal (Action) in mind.