Pirate Metrics (AARRR Framework)

By: A Staff Writer

Updated on: Jul 19, 2024

What: Tracks key growth metrics at each stage of the customer journey: Acquisition, Activation, Retention, Referral, Revenue.

Who: Dave McClure, startup investor.

Why: Gives entrepreneurs a balanced view of growth, not just focusing on top-of-funnel activity.

When: For early-stage startups validating assumptions, for identifying bottlenecks, and when trying to scale.

How:

1. 1. Define what each “A” metric means for YOUR business.
   2. Prioritize the stage where you’re weakest.