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Product-Market Fit Pyramid

Product-Market Fit Pyramid

By: A Staff Writer

Updated on: Jul 19, 2024

Product-Market Fit Pyramid

What: Visualizes the layers needed for true product-market fit. Layers include target customer, underserved needs, value proposition, feature set, and UX.

Who: Sean Ellis, growth expert and angel investor.

Why: Reminds entrepreneurs that product-market fit isn’t just about having a good product, it’s about solving the right problem for the right people.

When: Early in a product launch, when scaling up, or if growth has stalled.

How:

    1. Be brutally honest in assessing each layer.
    2. Use customer feedback to validate your assumptions.