Crisis Management Framework
By: A Staff Writer
Updated on: Jul 19, 2024
What: A structured process for anticipating, responding to, and emerging from a major crisis that could damage the company’s reputation.
Who: Crisis communications firms help companies design these, using best practices for different crisis scenarios.
Why: Especially as your company becomes more visible. Having a pre-developed plan keeps response effective, minimizing panic.
When: Develop the plan BEFORE the crisis. Involve your PR/communications team, or engage an outside consultant.
How:
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- Identify potential crisis types (product recalls, scandals, etc.).
- Have a predefined crisis response team and spokesperson roles.