Greiner Growth Model
By: A Staff Writer
Updated on: Jul 19, 2024
What: Describes five stages companies go through, each with a predictable crisis ending the stage: Creativity, Direction, etc.
Who: Larry Greiner, management professor, in the 1970s.
Why: Helps entrepreneurs anticipate the challenges that growth brings, requiring them to evolve how they lead.
When: To diagnose why things feel stuck, or to proactively prepare for the challenges of the next growth stage.
How:
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- Self-assess your company against the stage descriptions.
- Get ahead of the crisis by changing management practices NOW.