DIY Market Research: Solopreneurs Can Get the Data They Need

By: A Staff Writer

Updated on: Jul 25, 2024

Don’t think market research is just for big companies! Here’s how to gather valuable intel on a shoestring budget.

• Target Client Sleuthing: Where do they hang out online (forums, groups, etc.)?
• Survey Power: Free tools (Google Forms, etc.) for quick feedback from your network.
• Competitor Deep Dive: Analyze their websites, social media, and reviews.
• Keyword Research: See what people are searching for related to your niche.
• Industry Trend Watch: Subscribe to newsletters or Google Alerts in your field.
• Tap Existing Data: Seek out free reports, census data, etc.

Don’t just guess what your audience wants – get the facts.

Smart market research helps you avoid costly mistakes and build a business your customers truly need.

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