Questions Your Solopreneur Market Research MUST Answer

By: A Staff Writer

Updated on: Jul 25, 2024

Before you dive in, figure out what intel you need most to guide your business decisions.

• Who’s the Ideal Buyer?: Demographics, pain points, what motivates them?
• Are They Paying? Is there evidence people spend money solving this problem?
• What Are the Alternatives?: What solutions are they using now, and why might they switch?
• How Do They Talk? The words they use (forums, etc.) will up your marketing game.
• Where’s the Opportunity? What unmet needs or frustrations can you tap into?
• Is It Scalable? Is the potential market big enough to support your growth goals?

Focused research yields actionable insights, not just random data.

The right questions lead to winning business strategies.

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