Beyond the Plan: What Investors Want to See From Solopreneurs

By: A Staff Writer

Updated on: Jul 25, 2024

If you’re seeking funding, your business plan must go beyond the basics. Here’s what to emphasize:

• Passion & Expertise: Your knowledge of your niche must shine through.
• Proof of Traction: Early clients, testimonials, even a waiting list are powerful.
• Market Understanding: Show you KNOW the numbers and the potential.
• Financial Savviness: Basic projections and responsible spending win trust.
• The Scalability Factor: How will this business grow beyond just YOU?
• Exit Strategy (Eventually): Investors want to see how they get their money back.

Prove you’re not just in it for the lifestyle, but to build a valuable asset.

A fundable solopreneur business is about building trust, not just having a great idea.

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