SEO 101 for Solopreneurs: Simple Wins That Make a Big Difference
By: A Staff Writer
Updated on: Jul 25, 2024
Don’t be intimidated by SEO! These basics put you ahead of most of your solopreneur competition.
- Keyword Know-How: Use free tools (Google Keyword Planner etc.) to understand what people search for related to your expertise.
- Title Tag Tweaks: The title of your pages IS what shows in Google results. Make them clear and keyword-rich.
- Optimize Images: File names, alt text descriptions – give clues to search engines.
- Content is KING/QUEEN: Focus on valuable blog posts, guides that truly help your target audience.
- Backlink Basics: Getting other sites to link to yours boosts authority. Guest posts, etc., are a start.
- Speed Matters: A slow-loading site gets penalized by Google, test yours.
A little SEO effort goes a LONG way, especially in less competitive niches.
You don’t need to be an expert to see results from basic SEO.
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