Social Media Success: It’s Not About Vanity Metrics
By: A Staff Writer
Updated on: Jul 25, 2024
Don’t fall for the follower count trap! Focus on metrics that actually move your business forward.
- Website Click-Throughs: Are people actually going from social to your site?
- Engagement Rate: Comments, shares, those are deeper interactions than likes.
- DMs & Inquiries: Are you generating sales conversations from your social presence?
- Email List Growth: How many new subscribers come from your social efforts?
- Targeted Audience Growth: Are the RIGHT people following, not just random numbers?
- Referral Traffic: Track how much traffic to your site came from your social channels.
Vanity metrics make you feel good, action metrics make you money.
Focus on using social media to build real relationships and drive traffic to your offers.
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