Asking for testimonials felt like begging.

By: A Staff Writer

Updated on: Jul 29, 2024

The Testimonial Hesitator: TestimonialHesitator, Cairo, Egypt

Asking for testimonials felt like begging.

Hey, I’m TestimonialHesitator from Cairo, Egypt. I run a small marketing agency, and I knew testimonials were crucial for attracting new clients. But every time I thought about asking a client for a testimonial, I’d freeze up. It felt awkward and self-promotional.

How I Overcame My Fear:

• Chose the right time: I started asking for testimonials after delivering a successful project or receiving positive feedback from a client. This made the request feel more natural.
• Explained the value: I let clients know how their testimonials would help me attract new clients and grow my business. This made it clear that I wasn’t just fishing for compliments.
• Made it easy: I offered to draft a testimonial for them to review and edit. This took the pressure off them to come up with something from scratch.
• Showed my gratitude: I always thanked clients for their time and feedback, regardless of whether they provided a testimonial.
• Followed up: If I didn’t hear back, I’d gently follow up with a reminder email.

Asking for testimonials doesn’t have to be awkward. By being strategic, explaining the value, and making it easy for clients, I’ve been able to collect powerful testimonials that have boosted my business. Don’t be afraid to ask – your happy clients are often willing to help you out.