Raise your hand if you’ve ever been struck by genius at 2 AM, only to question your sanity by morning

By: A Staff Writer

Updated on: Jul 30, 2024

Raise your hand if those late-night Aha! moments are the best…and the absolute worst 🙋‍♂️ Those 2 AM business ideas seem BRILLIANT at the time. But come morning, they often sound a bit…crazy.

We’ve all been there – the sleep-deprived entrepreneur fueled by caffeine and adrenaline.

It’s a process: The creative process is messy, and not every late-night brainstorm is a gem.

Do This, Instead:

• Write it down: Capture the idea, even if it seems ridiculous. You never know what might spark something later.
• Sleep on it: Revisit the idea with a fresh mind in the daylight.
• Seek outside input: Bounce the idea off a trusted friend or mentor for an objective take
• Don’t be afraid of bad ideas: They might lead you to something even better!

Share your most hilarious (or cringeworthy) 2 AM business idea in the comments 👇

#entrepreneurlife #creativeprocess #insomniaproblems #startups #latenightthoughts