Trust is Built in Drops, Broken in Buckets
By: A Staff Writer
Updated on: Sep 02, 2024
Trust is Built in Drops, Broken in Buckets
It takes consistent effort to build trust, but just one shady move to shatter it. Choose your actions wisely.
We get impatient, wanting a shortcut to seeming trustworthy, instead of putting in the slow, steady work.
- Clear expectations prevent disaster: Be upfront about timelines, deliverables, what’s NOT included…saves so much hassle.
- Underpromise, overdeliver: Little surprise upgrades or going the extra mile build fierce customer loyalty long-term.
- Boundaries protect your business: Saying “yes” to clients who are a bad fit leads to resentment, which spills into the work.
- Transparency is key: If a delay happens, communicate ASAP. Don’t ghost, hoping it’ll resolve itself.
- Don’t be afraid to fire bad clients: Shows you respect both yourself AND the kind of people you want to attract.
- Your reputation is EVERYTHING: One bad review spreads faster than 10 good ones, especially in a tight niche.
What’s one thing you could do to make your clients feel even more valued and trusting of you?
Is there a conversation you’re putting off (refund request, project delay, etc.)? The longer you wait, the harder it gets!