Your Tiny Town is More Connected to the World Than You Think
By: A Staff Writer
Updated on: Sep 02, 2024
Your Tiny Town is More Connected to the World Than You Think
Globalization is no longer just for big corporations. How you buy supplies, find clients, even your local competitors are likely influenced by global trends.
We get stuck in our geographic bubble, missing out on potential partnerships, markets, and insights we can leverage.
- Widen your competitor analysis: Who else is serving your ideal client, even if they’re based on a different continent?
- Diversifies your risk: Relying solely on local customers, suppliers, etc., leaves you vulnerable to regional downturns.
- The internet has no borders: Your content, products, etc., could reach a global audience with minimal extra effort
- Sparks innovation: How do they solve common problems in other countries? There might be an adaptable business model.
- Builds cultural competency: Makes you a more effective leader, collaborator, and person in general!
- Attracts top talent: Remote work lets you hire the best, regardless of location, if your mindset is ready for it.
Where does something you use in your business today originate from (material, inspiration, etc.)?
Follow ONE social media account based in a country you know nothing about. Lurk, don’t engage, just broaden your view.