Must-Track Metrics: The Solopreneur’s Analytics Starter Pack

By: A Staff Writer

Updated on: Sep 03, 2024

Overwhelmed by the sheer amount of data out there? Focus on these basics FIRST:

• Website Traffic: Where’s it coming from? Which landing pages perform best?
• Lead Sources: Where are potential clients finding you (referral, social platform, etc.)?
• Conversion Rates: How many site visitors actually become leads? Or leads to paying clients?
• Sales & Revenue: The obvious one, but track profitability per client type too.
• Email Open/Click Rates: Is your list engaged? What content resonates?
• Social Engagement: Beyond likes, are comments/shares happening?

Focus on metrics that influence your bottom line, not just vanity numbers.

Simple tracking over time gives you the power to make strategic decisions.

For more ideas, inspiration, and innovative tips, or help please visit www.VentureHow.com
Like | Share | Repost to Support VentureHow.