Solopreneur-Friendly Analytics Tools: No Tech Degree Required

By: A Staff Writer

Updated on: Sep 03, 2024

You don’t need to hire a data scientist to tap into the power of analytics.

• Google Analytics: Free, powerful insights into website traffic and behavior.
• Your CRM (If You Have One): Even basic ones give reports on leads, sales pipeline.
• Social Media Insights: Built-in analytics on most platforms – track what’s working.
• Email Marketing Tools: Mailchimp etc. have open rate, click-through tracking per campaign.
• UTM Link Builders: Track specific campaigns if you’re running ads or guest posts.
• Simple Spreadsheet: For custom tracking (client referrals, or whatever matters to YOU)

There’s a right-sized tool out there for every solopreneur.

Start small, and let your curiosity guide you to explore more data as you get comfortable.

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