Community is Your Secret Weapon: Tap into the Power of Networks

By: A Staff Writer

Updated on: Sep 03, 2024

Don’t just market AT people, build genuine connections that lead to opportunities.

• Niche Facebook Groups: Be a valuable contributor, not spammy self-promoter.
• Industry Slack Channels: Where does your ideal client hang out online? BE there.
• LinkedIn Leverage: Optimized profile + thoughtful engagement, not just random connections.
• Co-Create Content: Interviews, webinars… cross-promote with complementary biz.
• Online Challenges: Lead a free one, showcase your expertise, nurture leads.
• Affiliate Love: Incentivize your existing clients to become your mini-sales team.

People buy from people they know, like, and trust. Community builds that.

Focus on building relationships, and the sales will follow organically.

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