Get Scrappy & Creative: Lo-Fi Marketing with High-Impact

By: A Staff Writer

Updated on: Sep 03, 2024

Thinking outside the box can be more effective than throwing money at paid ads.

• Strategic Partnerships: Who serves a similar audience in a NON-competitive way? Collab!
• Referral System in Place: Make it EASY for happy clients to spread the word.
• Local Media Love: Pitch human interest stories to newspapers, community websites.
• “In Real Life” Networking: Niche events targeted to where your ideal client hangs out.
• The Surprise & Delight: Small gifts to past clients, makes you top-of-mind.
• Embrace Unsexy Platforms: Is Pinterest, Quora, etc. where your people are? OWN it.

Sometimes the old-school or overlooked marketing tactics have the best ROI.

A little creativity and hustle goes a LONG way for solopreneur marketing success.

For more ideas, inspiration, and innovative tips, or help please visit www.VentureHow.com
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