Your Ideas are Assets: Understanding Different Types of IP

By: A Staff Writer

Updated on: Sep 03, 2024

As a solopreneur, your unique creations are often your biggest competitive advantage. Know the different ways to protect them:

• Copyright: Original written work, code, visual art… automatically yours, but registration helps if infringed.
• Trademarks: Logos, brand names, slogans… prevents others from ripping you off.
• Patents: Inventions, processes… more complex and costly, but powerful if applicable.
• Trade Secrets: Client lists, formulas, etc. – security measures are your protection here.
• NDAs Rule: Make clients/collaborators sign them BEFORE sharing valuable info.
• Right for YOUR Biz: The type of IP protection needed depends on your type of work.

Think of IP as insurance for the intangible assets that make your business unique.

Proactively safeguarding your intellectual property gives you the power to take action against copycats and imitators.

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