Crossing the Chasm by Geoffrey A. Moore

By: A Staff Writer

Updated on: Oct 25, 2024

Crossing the Chasm by Geoffrey A. Moore

Moore discusses the challenges of marketing and selling disruptive products to mainstream customers.

Key Takeaways:

• • Technology Adoption Lifecycle model.
  • Strategies for crossing the chasm.
  • Targeting early adopters vs. mainstream market.

Why Read: Provides a blueprint for scaling high-tech products.

Amazon URL: Crossing the Chasm

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