Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

By: A Staff Writer

Updated on: Oct 25, 2024

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

Kim and Mauborgne present a strategic framework for creating uncontested market space.

Key Takeaways:

• • Difference between Red Ocean and Blue Ocean strategies.
  • Creating value innovation.
  • Strategy canvas and the four actions framework.

Why Read: Helps entrepreneurs rethink competitive strategy and discover new opportunities.

Amazon URL: Blue Ocean Strategy

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