Nervous about negotiating with potential buyers? We’ll coach you on getting the best deal…

By: A Staff Writer

Updated on: Oct 25, 2024

High-stakes negotiations are stressful. Founders lack experience, or may be too emotionally invested.

How to deal with the problem:

• Do your homework: Know your value, and market comparables.
• Be prepared to walk away: This gives you leverage in negotiations.
• Don’t undervalue intangibles: Customer base, brand, etc. have value beyond financials.

The right negotiation strategy maximizes the return on your years of hard work.