Beyond the Basics: Advanced Email Tricks to Supercharge Results

By: A Staff Writer

Updated on: Oct 26, 2024

Once you’ve got the fundamentals down, kick things up a notch with these:

• Timing is Everything: Test sending days/times to maximize open rates for YOUR audience.
• The Power of Personalization: Name in subject line, referencing past purchases, etc.
• Abandoned Cart Gold: Trigger an email to those who almost bought, nudges ’em back.
• Re-Engagement Campaigns: Win back inactive subscribers with a special offer.
• Surveys Get Intel: Ask your list what they want, creates buy-in AND valuable data.
• Split Testing Saves Souls: Try two subject lines, etc., the winner gets sent to the rest.

Optimize your email strategy to squeeze maximum ROI from your existing list.

Small tweaks to your email marketing can have a MAJOR impact on your bottom line.

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