Franchise “Unicorns”

By: A Staff Writer

Updated on: Oct 28, 2024

Forget the usual suspects. Meet the surprise successes in the franchise industry…

Niche is Nice: Ultra-specific franchises serving passionate customer bases (dog grooming, escape rooms, etc.)

Weird but Works: Ever heard of “rage rooms” or goat yoga? Some quirky franchises crush it

Location-Based Leaders Businesses dominating a region, but not (yet!) national household names

Big brand recognition isn’t everything. Smart entrepreneurs can spot underserved niches and turn them into franchise empires.

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