VentureHow Insights

 Articles, opinions, trusted advice on how to ideate, start, grow and operate a small business


The Small Business Marketing Funnel

A small business marketing funnel is similar to a general marketing funnel but differs in big and sm... Read More

Mastercard Marketing Transformation Lessons for Small Businesses

Mastercard marketing transformation and resulting success with the “Priceless Experiences” campaign ... Read More

Value Proposition: Small business value proposition

What is a value proposition – and why does your small business need one? Your value proposition is w... Read More

Small Business Social Media Plan

The small business social media plan is a strategic imperative and a core marketing piece in this wo... Read More

Effective Small Business Advertising and Marketing

Effective small business advertising and marketing are not a pipe dream. With prudent planning, thou... Read More

Effective Elevator Pitch

An effective elevator pitch is a simple but powerful messaging concept that allows you to swiftly co... Read More

Lead Generation Strategies for Small Business

Lead Generation Strategies for Small Business is pragmatic advice for entrepreneurs on how to genera... Read More