4Ps of Marketing Mix

By: A Staff Writer

Updated on: Jul 19, 2024

What: Classic framework defining the key elements a marketer must decide on: Product, Price, Place (distribution), and Promotion.

Who: E. Jerome McCarthy in the 1960s.

Why: Gives entrepreneurs a checklist to ensure their marketing strategy is well-rounded and customer-focused.

When: Developing a new product/service, reviewing existing marketing, or entering a new market.

How:

1. 1. Consider each P in relation to your target customer.
   2. Ensure decisions you make are aligned across the 4Ps.