Bain’s Elements of Value
By: A Staff Writer
Updated on: Jul 19, 2024
What: Organizes the different types of value customers receive into 30 specific elements, grouped into 4 main categories.
Who: Bain & Company, the consulting firm.
Why: Helps entrepreneurs understand what truly drives customer decisions – it’s not just about features.
When: Design new products/services, improve marketing messaging, or differentiate from competitors.
How:
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- Analyze your offering through the lens of the elements.
- Identify where you provide exceptional value and areas for improvement.