Beyond the Basics: Creative Market Research for Solopreneurs

By: A Staff Writer

Updated on: Jul 25, 2024

Thinking outside the box can give you an edge! Get scrappy with these less obvious methods.

• ‘Secret Shopper’: Test-drive your competitors’ offerings, spot weaknesses.
• Influencer Insights: Reach out to niche influencers for their perspective.
• Trendspotting: Follow futurists or look at adjacent industries for inspiration.
• Beta Testing Brigade: Launch a MVP (minimal viable product) to early adopters.
• Honest Reviews: Offer incentives for brutally honest feedback on your ideas.
• The ‘Fly on the Wall’: Observe potential customers in their natural habitat.

Unconventional tactics often provide the ‘aha’ moments you need.

Market research can (and should!) be fun. Embracing a playful approach can help you uncover hidden opportunities.

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