Brand Pyramid
By: A Staff Writer
Updated on: Jul 19, 2024
What: Visual tool defining your brand’s core components, from functional attributes up to its emotional meaning and personality.
Who: Varied models exist, but the pyramid concept is widely used by marketers and brand strategists.
Why: Helps entrepreneurs make consistent marketing decisions and ensures brand unity over time.
When: When creating a new brand, repositioning, or if your messaging feels disjointed.
How:
-
- Work from the bottom up (what your product DOES to how it makes people FEEL).
- Use your completed pyramid to align everything you communicate.