Branding

By: A Staff Writer

Updated on: Oct 22, 2024

Branding is about creating a unique identity for your business. It’s how you communicate your values, mission, and vision to your audience.

“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

“Branding is about signals – the signals people use to determine what you stand for as a brand. Signals create associations.” – Allen Adamson

“Products are made in a factory, but brands are created in the mind.” – Walter Landor

Strong branding differentiates your business and builds customer loyalty. Clearly communicate your brand’s values and consistently deliver on your promises.