Business Model Canvas

By: A Staff Writer

Updated on: Jul 19, 2024

What: A one-page visual template outlining 9 key elements of a business model.

Who: Alexander Osterwalder and Yves Pigneur in their book “Business Model Generation”.

Why: Encourages clear articulation of your business idea, helping with strategy, communication, and spotting potential issues.

When: Starting a new business, launching a major product or service, pivoting your model.

How:

1. 1. Fill in each of the 9 sections (Customer Segments, Value Propositions, etc.).
   2. Analyze how the blocks work together – are there gaps or contradictions?
   3. Use your completed canvas to focus decision-making.