Choose Your Social Weapon Wisely: Platform Strategies for Solopreneurs
By: A Staff Writer
Updated on: Jul 25, 2024
Don’t try to be everywhere! Master these core platforms based on your niche and strengths:
- Instagram: Visually driven, ideal for showcasing products or a behind-the-scenes vibe.
- Facebook: Still massive reach, groups are powerful for community building
- LinkedIn: B2B connections, thought leadership content, ideal for professional services.
- TikTok/YouTube Shorts: If video is your jam, short-form can get HUGE reach.
- Pinterest: Hyper-targeted by interest, great for DIY, tutorials, driving website traffic.
- Niche Matters: Where does your IDEAL customer hang out? Reddit, niche forums?
Being strategic about platform choice beats spreading yourself thin.
Deeper engagement on one platform is better than mediocrity across many.
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