By: A Staff Writer
Updated on: Jul 19, 2024
What: Shifts away from the linear “take-make-dispose” model towards one where resources are continually reused.
Who: Ideas have been around for a long time (cradle-to-cradle), gaining urgency due to the environmental crisis.
Why: Linear models aren’t sustainable. Can be a source of innovation and reduce reliance on scarce resources.
When: When designing new products/services, looking for more efficient supply chains, or if your brand values sustainability.
How: