Corporate Social Responsibility (CSR) Framework

By: A Staff Writer

Updated on: Jul 19, 2024

What: A commitment to doing business in ways that benefit society and the environment, beyond just profit.

Who: Evolved over time, not a single inventor. Standards exist to provide guidance (Global Reporting Initiative is one).

Why: Increasingly, both consumers and employees demand it. Builds brand equity, and can be a source of competitive advantage.

When: From the start – much harder to bolt on later. If your target market cares about it, bake it into your business model.

How:

1. 1. Be genuine – don’t just greenwash for PR purposes.
   2. Focus on what aligns with your company’s core purpose.