Don’t Be a Bore: Use Humor to Stand Out

By: A Staff Writer

Updated on: Jul 09, 2024

Don’t Be a Bore: Use Humor to Stand Out

Your competitors probably take themselves too seriously. That’s your advantage!

The world is full of generic businesses, forgettable pitches, and dull marketing. Yawn.

• Funny pitch hook: Start presentations with a relevant joke or story.
• Surprise and delight: Think unexpected website copy, funny email sign-offs, etc.
• Own your mistakes: Turn a blunder into a funny social media anecdote.
• Self-deprecating humor: Show you don’t take yourself too seriously.
• Find your humor style: Sarcastic, witty, silly – own what feels genuine.
• Know your limits: Not every setting is right for jokes, and bad humor backfires.

Which brand does humor really well? Tag them!

Brainstorm one way to add a pinch of humor to your business this week.