Don’t Build It and Pray: Driving Traffic to Your Solopreneur Store

By: A Staff Writer

Updated on: Oct 26, 2024

A beautiful store no one sees is useless. Get proactive with getting eyeballs on your stuff:

• SEO is Still King/Queen: Keyword-rich descriptions etc. matter for organic search.
• Content Marketing Magic: Blog posts, videos… show your expertise, link to products subtly.
• Social Media Smarts: Not just posting, but engaging where YOUR ideal customer hangs out.
• Email List is Gold: Capture visitors, allows marketing on YOUR schedule, not just algorithms.
• Micro-Influencer Magic: Smaller, niche accounts often have hyper-engaged audiences.
• Retargeting Ads: Bring back those ‘almost bought’ people with strategic ads.

Consistent effort drives traffic, which fuels the sales that make it all worthwhile.

Embrace the fact that e-commerce is an ongoing marketing game, not a set-it-and-forget-it situation.

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