Franchise Marketing: Who Does What?

By: A Staff Writer

Updated on: Oct 28, 2024

Getting the word out is a joint effort! Let’s break down who handles which part of the marketing…

Franchisor Power: National campaigns and brand-building – they control the big picture.

Franchisee Focus: Local execution matters. You know your community best, target them effectively.

Collaboration is Key: Share ideas, pool resources, and ensure your local efforts align with the overall brand.

A strong franchise needs marketing muscle at both national and local levels – play your part well!

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