GTM (Go-to-Market) Strategy Framework

By: A Staff Writer

Updated on: Jul 19, 2024

What: An action plan for launching a new product/service, including target market definition, messaging, pricing, and distribution channels.

Who: No single inventor, but any successful business has a GTM strategy (even if not formalized).

Why: Ensures product launch isn’t chaotic, helps entrepreneurs anticipate roadblocks, and aligns all teams.

When: Before any product launch, especially when entering a new market or targeting new customer segments.

How:

1. 1. Be clear on your ideal customer profile.
   2. Ensure your GTM strategy fits your overall business strategy.